in Flight Services & Support

Travelport unveils Travelport merchandising platform in Middle East and Africa

Posted 15 April 2013 · Add Comment

Travelport has unveiled the Travelport Merchandising Platform which transforms the way airlines deliver their products and the way that those products are displayed to travel agents.

Travelport Merchandising Platform enables Middle East and Africa (MEA) airlines to:

·         differentiate and distribute their full suite of products and services, including fares and ancillaries with complete consistency across all channels;

·         distribute their content using whichever technology best suits their business model;

achieve greater brand consistency by controlling how their product is presented across all channels;

maximize return on investment by demonstrating differentiation from their competition and increased ancillary sales;

deliver a compelling user experience in all channels, driving competitiveness, and enabling more profitable revenue. 

It also enables MEA travel agents to:

access the full range of airline products, including ancillaries, in their familiar, consolidated and integrated workflow that assists them in making the best informed choice for their customers

offer a better, more complete service demonstrating their deep product expertise to customers

maintain high levels of productivity and reduce training times. 

Will Owen Hughes, senior director, airline services, Middle East and Africa said: “Travelport Merchandising Platform paves the way for significant change in the distribution landscape by enabling airlines to go to market with all of their products in the right place, at the right time, in every channel. It provides complete consistency in how an airline’s product portfolio is presented and sold across all channels.”

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

How space can help Africa reap its rewards

Making greater use of space or at least Earth orbiting satellites could greatly help African farmers and the wider population, the Airbus Aerospace In Africa forum heard. Alan Dron was there.

EgyptAir and Ukraine International Airlines in codeshare

EgyptAir and Ukraine International Airlines have launched their new codeshare partnership.

Additive manufacturing coul be addictive

The potential applications in MRO are among the many attractive features of additive manufacturing (AM).

Kotoka terminal lightens the load

The new Terminal 3 at Kotoka International Airport (KIA), opened in September 2018, has considerably lowered pressure on the two other terminals, writes Vincent Chappard.

Zambia on course for air ambulance service

The Zambia Air Force (ZAF) and Zambian Ministry of Health have agreed to partner in establishing a national air ambulance service using a dedicated emergency response aircraft, writes Jon Lake.

2019 is a good year for business aviation

All of the signs indicate a good year for business aviation in 2019, in particular in North Africa, according to Ali Alnaqbi, founding & executive chairman of the Middle East & North Africa Business Aviation Association (MEBAA).

TAA SK0104311219
See us at