in Flight Services & Support

South African Airways takes product offering a step higher

Posted 2 February 2017 · Add Comment

South African Airways (SAA) is taking its product offering, Step-Up, which allows customers to bid for a Business Class upgrade, to greater heights with record sales.

“We are pleased and excited with the enthusiasm our customers are showing for this product, within our bouquet of products offered on Flysaa.com, which are aimed to enhance our passengers’ travel needs.  For the month of December, many leisure travellers took advantage of the Step-Up product giving them the opportunity to   experience our Business Class product, which translated into record sales for SAA,” said Kim Thipe, SAA’s head of marketing.

In April 2015, Step-Up was introduced to SAA customers and has proved a positive value-add for customers.  The product gives customers the opportunity to bid online for an upgrade from Economy Class to Business Class where Business Class inventory is still available.

Step-Up was launched as the latest of SAA’s product offerings on Flysaa.com adding to the existing collections of ancillaries on offer, such as the newly-designed Fly SAA Duty Free online shop: www.flysaadutyfree.co.za, where customers can shop at leisure with purchases delivered directly to their aircraft seat.  Other products where SAA makes travel easier are Advanced Seat Reservation (ASR), Additional Baggage, Travel Insurance, Car, and Hotel Hire.

“The product has seen such uptake due to marketing efforts and expanding the extent of this product to reach more customers, through messaging across all channels,” says Thipe.

“Besides these initiatives aimed to improve the customer experience, customers can expect more innovative product offerings in the near future in line with our strategic aim of improving customer service,” said Thipe.

* required field

Post a comment

Other Stories
Advertisement
Latest News

GECAS Cargo adds more 737-800BCF Narrowbody freighters

GECAS has signed an agreement with Boeing converting 11 737-800 Boeing Converted Freighter options to firm orders and adding nine additional options to the GECAS Cargo order book.

Rolls-Royce takes next step in sustainability drive

Rolls-Royce has started its latest phase of testing on its low-emissions technology for its next generation of engines.

Impact of COVID-19 on African Aviation is worsening

The International Air Transport Association (IATA) released new data indicating that the impact of COVID-19 on Africa’s aviation industry and economies has worsened sharply since the previous assessment in April.

New ground handling implemented at Seychelles International Airport

With the resumption of commercial passenger services at the beginning of the month, a comprehensive set of new ground handling measures have been implemented at Seychelles International Airport.

Jambojet launches PWA

In an effort to accelerate digitisation, regional low-cost carrier Jambojet has introduced a Progressive Web App (PWA) that will allow customers book tickets, check in and access their boarding pass on their smartphones.

Cessna Grand Caravan EX fleet in Africa grows

Textron Aviation has been awarded a contract by ATI Engineering Services for two multi-mission Cessna Grand Caravan EX aircraft for the Rwanda Defence Force (RDF) in support of the African Partnership Flight initiative.

AMAC SK2907290121
See us at
Aviation MENA 2021Aviation Africa 2021