in Business & Finance

Hi-Fly Marketing launches dedicated aviation talent & resourcing service

Posted 11 January 2021 · Add Comment

Hi-Fly Marketing has launched Africa’s first dedicated aviation industry personnel agency, Hi-Fly Talent & Resourcing, to match airlines, aircraft maintenance providers and other aviation businesses across the continent and beyond.

 

The new agency is an extension of Hi-Fly Marketing’s business which has been providing Africa’s aviation industry with IT and technical services over the past 12 years.

 

“Africa’s aviation industry boasts a wealth of experienced talent.  According to a recent IATA study, the sector employed over 500,000 people in 2018.  About half of them were employed by airlines or handling agents with airports, air navigation services, aerospace manufacturing and other service providers accounting for the other 50 percent.  COVID-19 has shaken up the industry and the job market.  It requires a fresh and innovative approach to talent spotting and recruiting,” explained Hi-Fly Founder, Alexandra Guillot.

 

The new agency takes advantage of Hi-Fly Marketing’s extensive African aviation industry knowledge and contact network to provide consultative, research-based and solution-oriented sourcing services.  This fills the void left by other more general or geographically limited temporary and permanent placement agencies. 

 

“As the industry starts to rebuild, there is an opportunity to establish effective teams using regional expertise.  We know how crucial and challenging it can be to find the right candidates in Africa, but we are opening the door to those new recruitment possibilities by matching aviation businesses with the best professionals right across the continent,” added Guillot.

 

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