Green Africa Airways selects Pentagram as branding partner

Green Africa Airways' team at Pentagram will be led by partner Eddie Opara, a multifaceted designer. Some of his clients include Nike, Star Alliance, Tiffany & Co., Mandarin Oriental, Sotheby's, Morgan Stanley, MasterCard, Samsung, and Grace Farms to name a few.

In a statement the airline said: “One of the core pillars of our excitement for this new Company - and what we believe will give us an added competitive advantage - is the opportunity to build a new world class brand from the scratch. Our aspiration is to build Green Africa Airways into a Model Brand that Customers will come to love and that will give our Employees, Communities and Investors a sense of pride.

“We approach this exercise knowing that the essence of a trusted brand is more than just its logo or other related visual elements. That said, we believe that having a thoughtful and well-crafted authentic visual presence will significantly contribute to a strong foundation for the Green Africa Airways' Brand.”