in Business & Finance

Green Africa Airways selects Pentagram as branding partner

Posted 12 September 2017 · Add Comment

Green Africa Airways has selected Pentagram as its branding partner that will work with the airline as it lays the foundation for its brand identity.

Green Africa Airways' team at Pentagram will be led by partner Eddie Opara, a multifaceted designer. Some of his clients include Nike, Star Alliance, Tiffany & Co., Mandarin Oriental, Sotheby's, Morgan Stanley, MasterCard, Samsung, and Grace Farms to name a few.

In a statement the airline said: “One of the core pillars of our excitement for this new Company - and what we believe will give us an added competitive advantage - is the opportunity to build a new world class brand from the scratch. Our aspiration is to build Green Africa Airways into a Model Brand that Customers will come to love and that will give our Employees, Communities and Investors a sense of pride.

“We approach this exercise knowing that the essence of a trusted brand is more than just its logo or other related visual elements. That said, we believe that having a thoughtful and well-crafted authentic visual presence will significantly contribute to a strong foundation for the Green Africa Airways' Brand.”

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