in Business & Finance

Green Africa Airways selects Pentagram as branding partner

Posted 12 September 2017 · Add Comment

Green Africa Airways has selected Pentagram as its branding partner that will work with the airline as it lays the foundation for its brand identity.

Green Africa Airways' team at Pentagram will be led by partner Eddie Opara, a multifaceted designer. Some of his clients include Nike, Star Alliance, Tiffany & Co., Mandarin Oriental, Sotheby's, Morgan Stanley, MasterCard, Samsung, and Grace Farms to name a few.

In a statement the airline said: “One of the core pillars of our excitement for this new Company - and what we believe will give us an added competitive advantage - is the opportunity to build a new world class brand from the scratch. Our aspiration is to build Green Africa Airways into a Model Brand that Customers will come to love and that will give our Employees, Communities and Investors a sense of pride.

“We approach this exercise knowing that the essence of a trusted brand is more than just its logo or other related visual elements. That said, we believe that having a thoughtful and well-crafted authentic visual presence will significantly contribute to a strong foundation for the Green Africa Airways' Brand.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Ethiopian Airlines CEO issues statement

Ethiopian Airlines CEO, Tewolde GebreMariam, has released a statement after the crash of Ethiopian Airlines flight 302.

Mission possible: taking aid to a new level...

There’s a new era in air support opening up to the humanitarian community in Africa. David Oliver reports.

New rules for checking in bags at O.R Tambo International

New rules for checking in bags of irregular shape and size will be applied at O. R. Tambo International Airport from March 25, 2019.

Ethiopian Airlines refutes ‘wrong reporting’

Ethiopian Airlines has confirmed that Ethiopian pilots have completed the Boeing recommended and FAA approved differences training from the B-737 NG aircraft to the B-737 MAX aircraft before the phase in of the B-737-800 MAX fleet to

Honeywell's X Factor on the right wavelength

Honeywell is offering a new speedy JetWave installation service in South Africa. Steve Nichols reports.

INTRO Aviation partners Corsair for future growth

Convinced of the growth and development potential of the French long-haul airline Corsair, INTRO Aviation, the German private aviation company, has decided to become the main shareholder, alongside TUI group. The announcement was

Connect MEIA SK1402010519
See us at
Connect MEIA BT1402010519