Etihad Guest launches Ramadan Campaign in collaboration to support Somalia in Year of Giving

Members of Etihad Airways’ loyalty programme can donate their miles to the emergency response in the African country, with 750 Etihad Guest Miles providing one meal. The aim of the campaign is to achieve 15 million miles of donations which would provide 20,000 meals.

The Etihad Guest partnership with Emirates Red Crescent is one of the elements of Etihad Airways’ contribution to the UAE’s Year of Giving programme.

Yasser Al Yousuf, managing director, Etihad Guest, said: “We are asking our members to make an easy but crucial statement this month by letting their miles make a difference to thousands of children and families in need in Somalia.

“The message is simple: the more donations we receive, the more people Emirates Red Crescent is able to feed. We have an ambitious goal of providing 20,000 meals and we hope that Etihad Guest members will join with us in supporting this important cause.”                                                     

Etihad Airways’ humanitarian and development initiatives,  Mohammed Yousef Al Fahim, Deputy Secretary-General for Support Services at Emirates Red Crescent, said: “The airline has been fulfilling its corporate social responsibility as it continues to play a vital role in supporting our national economy. The Emirates Red Crescent is proud of the partnership with Etihad Airways, which is a step forward to strengthening joint efforts to provide more care to people supported by Emirates Red Crescent in the UAE and abroad. We are confident that Etihad Guest initiative will take this partnership to new heights.”