in Business & Finance

Ethiopian Airlines and Hibret Bank launch first co-branded debit card

Posted 4 January 2019 · Add Comment

Ethiopian Airlines and Hibret Bank have launched the first Co-branded debit card tailored to provide Ethiopian Sheba Miles members with bonus miles for their spending using the debit card.

 

The new debit Card entitles ShebaMiles members to 5 bonus miles for every 100-birr spending made with the Co-Branded Card.

Tewolde GebreMariam, Group CEO of Ethiopian Airlines said: “We are extremely pleased to have partnered with Hibret Bank on the co-branding program, which brings with it a superior value proposition to all our ShebaMiles members.  As we keep building our customer base, the co-brand program gives us edge and enables Sheba Miles cardholders enjoy additional perks including paying all their shopping, dining, travel or any other payments conveniently with the Co-branded debit card on United Bank POS machines.”

Taye Dibekulu, Hibret Bank’s President said the new co-branding partnership with Ethiopian that unfolded on the New Year’s Day of 2019, will bestow a win-win situation for at least four players, including Hibret Bank, Ethiopian Airlines, the co-branded card holders as well as Merchants.  He added:  “Hibret Bank will get leverage in boosting the number of its card holders by deploying more PoS machines at merchants’ site over and above the promotional benefits that it will get by aligning with Ethiopian, the fastest growing Airline in Africa.”

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