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Aphrodite to showcase revolutionary business model at Aviation Africa

Posted 2 March 2020 · Add Comment

Aphrodite Management Holding, a group that specialises in aviation services, insurance, and travel ancillaries, will be presenting APPS, its revolutionary business model that promises to increase airline revenue by 1,500%, during this year’s round of the Aviation Africa.

 

Taking place in Addis Ababa on March 4th and 5th, 2020, the annual Aviation Africa in Ethiopia brings together more than 500 travel and aviation professionals to showcase their solutions and discuss the latest trends in innovation, sustainability, digital transformation, marketing strategies, and business models.

 

During the show, Aphrodite Management Holding will be demonstrating how its subsidiary, APPS, has managed to transform the travel solutions sector and help airlines, increase their revenue from $2 to $32 per passenger at zero cost.

 

APPS – Ancillary Plug and Play Solution – is a commercialised and managed e-travel platform that’s ready to plug to an airline system and immediately start offering travel services and products to passengers - at the lowest online prices.

 

With a vision to make a real change in the world, APPS has been challenging the status quo and revolutionising the travel industry, with the aim of helping airlines unlock their full potential, boost their revenues, and make traveling experiences as easily accessible and enjoyable as possible.

 

APPS’s revolutionary model enables airlines to swiftly acquire a state-of-the-art e-travel platform with the full management of an expert team dedicated to the airline. This includes digital marketing, supplier call center, passengers call center, sales network, and payment-related activities. APPS also helps airlines discover new revenue streams and reach the highest conversion and profits throughout various stages of the passenger journey – before the flight, during the flight, and upon arrival at destination.

 

This unique and comprehensive travel ancillary solution was inspired and developed by Aphrodite

 

Management Holdings in partnership with a leading airline e-commerce, ancillary, loyalty, and customer analytical platforms provider.

 

Commenting on APPS’ participation in the Aviation Africa, Ashraf Salama, Chairman of Aphrodite Management Holding said: “APPS is not just another travel platform; it’s a ground-breaking solution that’s a culmination of 20+ years of experience in aviation and the latest in technological advancements.”

 

The APPS platform is used by more than 27 airlines today, serving more than 300 million passengers across the globe. Harnessing the Company’s diverse network of partners and the buying power of these 300 million passengers, APPS is capable of providing the best deals and lowest online prices for airlines.

 

Using APPS’ Dynamic Packaging Engine, airlines can browse and select exclusive travel products while masking their itemized rates and create competitive travel bundles that meet the needs of passengers and adds value to their trips.

 

This year, APPS had signed a deal with Egypt Air, a Star Alliance member and Egypt’s flag carrier airline that operates passenger and freight flights to nearly 75 destinations in the Middle East, Europe, Africa, Asia, and the Americas.

 

Egypt Air will be integrating APPS’ platform to their legacy systems and will also enjoy a fully-responsive, SEO-compliant holiday website that allows them to manage content and up-sell more than 40 ancillary products and services to their passengers, including hotel reservations, ground transportation, tours and attractions, and travel care.

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