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Africa Travel Week 2021 wraps up

Posted 13 April 2021 · Add Comment

Africa Travel Week 2021 has wrapped up its first virtual trade show and content programme with over 5,000 successful 1-on-1 meetings, 4,000 views of content sessions and over 4,300 minutes of speed networking.


Held from 7 to 9 April, the virtual event included headline shows, World Travel Market Africa (WTM Africa) and International Luxury Travel Market Africa (ILTM Africa), where buyers and tourism destinations and products connected online to reignite tourism to the continent.


A content programme also featured over 40 panel discussions and presentations by 170 international and Africa speakers on tourism-related trends in Africa and beyond, from LGBTQ+ travel and responsible tourism to business tourism and travel technology.


“The feedback received from buyers, travel trade visitors, exhibitors and panellists has been overwhelmingly positive,” says Megan Oberholzer, Reed Exhibitions South Africa Portfolio Director: Travel, Tourism & Sports.


“Recognising that face-to-face meetings remain important, but balancing this with the need for our industry to connect at this time, we took a blended approach starting with a virtual event in April and live meetings later on in the year,” added Oberholzer. 


“Further, the insights that the international panelists and presenters shared with delegates provided a captivating lens on the challenges our industry faces during COVID, but more than this the opportunities that exist for tourism within the constraints,” says Martin Hiller, ‎Reed Exhibitions - South Africa Creative & Content Director: Travel, Tourism & Creative Industries.


Topics of interest shared during the event included

           What does the future hold for group travel?

           Exclusive-Use Travel – the real deal or hype?

           The changing landscape of Africa’s source markets

           The New Normal: Where to go from the pandemic?

           Domestic tourism to the rescue

           Can Gen Z save the travel industry?


Enjoy a sneak preview of some of the presentations and panel discussions that will be Air Transport – the key to Africa’s tourism recovery, as well as:

           The Future of Business Events: 2021 & Beyond

           Air Transport – the key to Africa’s tourism recovery

           The Opportunity of Domestic Travel

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