AAR appoints president for Africa to drive growth

Jackson, has served as AAR’s vice president of government affairs and corporate development since she joined the company in 2010, recently added business development to her responsibilities and has been successful in growing AAR’s business in Africa.
She spent much of the last two years traveling between the U.S. and Africa to solidify AAR’s foothold in the continent and building on the company’s first power-by-the-hour (PBH) component inventory management and repair services contract with Kenya Airways fleet of 737NGs, aided by the U.S. Commerce Department’s Doing Business in Africa initiative. More recent deals include a PBH contract with Fastjet,
“Six of the 13 fastest-growing economies in the world are in Africa, and improving travel routes and transportation infrastructure is crucial to that expansion. Given that Africa is one of the fastest-growing aviation markets in the world, it provides a tremendous business opportunity for AAR,” said David Storch, chairman, president and chief executive officer of AAR and one of 15 executives on the U.S. President’s Advisory Council on Doing Business in Africa. “AAR is excited about the growth prospects in this region and appointed Cheryle to lead our efforts, given her proven ability to open new markets, success working with governments, and her commitment to doing business in Africa.”
The work of Jackson and her team will include conducting in-depth market analysis, identifying new business opportunities and strategic industry and business partners, and cultivating strong relationships to bridge the cultural gap and align industry goals with local economic revitalisation objectives.