in Air Transport

TACV presents new brand

Posted 8 May 2018 · Add Comment

Cape Verdean airline presents a new brand image and reinforces its connection with the Cape Verdean nation, becoming Cape Verde Airlines

 

The TACV, Cape Verdean airline, presented in the city of Praia its new brand image under the designation Cabo Verde Airlines.

With a design signed by the Icelandic agency Íslenska, and with the contribution of some Cape Verdeans, the new image of Cabo Verde Airlines is inspired by the colors of nature, houses, flag and other elements that reflect the islands. This new image reflects the company's new values ​​and mission, as well as the morabeza, a typical Cape Verdean characteristic.

For José Luis Sá Nogueira, Chairman of the Board of Directors said: “The new image reflects the strength and importance that the airline has for the Cape Verdean nation, in the certainty that the new business concept based on the hub will contribute greatly to increase the country's connectivity with the world and generate new business opportunities capable of further leveraging Cape Verde's development. "

"I have no doubt that in this way tourism will see a new dynamic, above all with the offer of a new product 'stop over´, contributing to the appearance of niches of supply of higher quality and added value".

Mário Chaves, CEO of the company explains this change of image: "The Cabo Verde Airlines branding presentation is an important milestone in the history of this airline. This is what we see and feel when we walk the streets of Cape Verde and this is the image that Cabo Verde Airlines wants to pass on to all who fly with us, regardless of destination. We want to be known for the efficiency, the confidence our customers place in us and for being a differentiating product, and that starts with the image and the flight experience".

He added: "We work daily to ensure exacting standards of safety, punctuality and comfort in all aspects from ticket purchase to destination arrival. We will be the visiting card for those who want to know the islands of Cape Verde.”

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