in Flight Services & Support

South African Airways takes product offering a step higher

Posted 2 February 2017 · Add Comment

South African Airways (SAA) is taking its product offering, Step-Up, which allows customers to bid for a Business Class upgrade, to greater heights with record sales.

“We are pleased and excited with the enthusiasm our customers are showing for this product, within our bouquet of products offered on Flysaa.com, which are aimed to enhance our passengers’ travel needs.  For the month of December, many leisure travellers took advantage of the Step-Up product giving them the opportunity to   experience our Business Class product, which translated into record sales for SAA,” said Kim Thipe, SAA’s head of marketing.

In April 2015, Step-Up was introduced to SAA customers and has proved a positive value-add for customers.  The product gives customers the opportunity to bid online for an upgrade from Economy Class to Business Class where Business Class inventory is still available.

Step-Up was launched as the latest of SAA’s product offerings on Flysaa.com adding to the existing collections of ancillaries on offer, such as the newly-designed Fly SAA Duty Free online shop: www.flysaadutyfree.co.za, where customers can shop at leisure with purchases delivered directly to their aircraft seat.  Other products where SAA makes travel easier are Advanced Seat Reservation (ASR), Additional Baggage, Travel Insurance, Car, and Hotel Hire.

“The product has seen such uptake due to marketing efforts and expanding the extent of this product to reach more customers, through messaging across all channels,” says Thipe.

“Besides these initiatives aimed to improve the customer experience, customers can expect more innovative product offerings in the near future in line with our strategic aim of improving customer service,” said Thipe.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Turbulence ahead on the route to a national carrier

Just like his nine predecessors, Nigeria's Aviation Minister, Hadi Sirika, has started championing a process of creating a national carrier capable of filling the void left by the liquidation of Nigeria Airways in 2003. But, as Chukwu

NAS launches new Pearl Lounges at Marrakech Menara Airport

National Aviation Services has launched its Pearl Lounges at the Marrakech-Menara Airport in Morocco reinforcing capacities at the newly renovated airport.

CEO of Airbus to step down

Airbus has announced that its CEO Tom Enders will be leaving the company in April 2019, reports aerotime.

Flydubai touches down at Kilimanjaro International Airport

Flydubai's inaugural flight touched down today at Kilimanjaro International Airport (JRO), increasing capacity to Tanzania and further expanding its network in Africa to twelve destinations.

Proflight Zambia female pilot clocks 1000 hours flying time

The career of Proflight Zambia's youngest female pilot Besa Mumba has taken off after clocking up 1,000 hours of flying time.

Colas UK secures construction deal for new Ugandan Hoima International Airport

Colas UK has revealed its new direction as a transport infrastructure company able to compete for the largest projects both in the UK and overseas.

Aviation Africa SK18418
See us at
Aviation Africa BT18418