EBACE: Vertis celebrates business growth thanks to African activity

Swiss operator Vertis was at EBACE this week reporting a major boost to its business due to the growth of African charters.
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“We are seeing entrepreneurial development, a rise in venture capital investments and tremendous growth in the mining sector, all of which is driving our success across Africa, says Vertis’ Jeffrey Emmenis. “Initially we focused predominantly on serving government and hydrocarbon clients, but a dramatic increase in charters from the mining sector, amongst others, has seen our business grow beyond expectations here.”
A Bombardier Challenger 350, operated by Fireblade, and marketed by Vertis, has supported the growth intra-Africa, while a BBJ has supplied the inter-continental demand.
To further buoy up the African activity Vertis will begin to market a sub-Saharan-based, Privajet operated, 2015 Bombardier Global 6000 this summer, and will be adding a 13 seat Embraer Legacy 600, operated by Cronos Executive, to its portfolio before the end of 2018. “African executives are now realising that it is not a luxury to fly privately but a practical solution on a continent where commercial aviation is restricted when it comes to intra-continental travel,” Emmenis says.