in Business Aviation / Business & Finance

Bombardier and TAG Aeronautics end MENA sales and distribution relationship

Posted 13 January 2016 · Add Comment

As a result of a change in Bombardier's strategic approach to aircraft sales, Bombardier and TAG Aeronautics have amicably elected to end their contractual agreements.

Above: Bombardier's Challenger 300.

This concludes nearly 40 years in which TAG Aeronautics served as Bombardier’s exclusive sales representative and distributor for new Challenger and Global series aircraft in 21 Middle Eastern and North African (MENA) countries. With this strategic shift, Bombardier will be positioned to assume all sales activities previously held by TAG Aeronautics.

“We are adapting our business model to capitalize on growing market opportunities around the world and will focus on direct interaction with our customers,” said Alain Bellemare, President and Chief Executive Officer, Bombardier Inc. “I would like to thank TAG Aeronautics for decades of loyal services, and for successfully helping open a key region for Bombardier aircraft.”

“We appreciate Bombardier’s new philosophy and sales approach in response to changing market conditions,” said Mansour Ojjeh, CEO, TAG Group Limited. “I am pleased to say that reaching a mutually beneficial agreement for both parties was uncomplicated thanks to the shared respect engendered by our longstanding and very productive relationship. The TAG Group remains a Bombardier Business Aircraft customer and believes without question that Bombardier has the best product line in the business.”

Over the past few decades, TAG Aeronautics and Bombardier have worked together to develop and expand the business aircraft market in the Middle East and North Africa. In the last five years, approximately one third of overall business jet deliveries in the region have been Bombardier aircraft.

“Bombardier is firmly committed to the Middle East and Africa, and our in-region sales team is well equipped to ensure all customers find the ideal business jet for their needs,” said David Coleal, President, Bombardier Business Aircraft. “We are confident that private aviation in the region will continue to grow.”

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Ethiopian Airlines wins SKYTRAX World Airline Award for the Best Airline in Africa

Ethiopian Airlines has won SKYTRAX World Airline Award for the Best Airline in Africa for second successive year.

Routes Africa 2018 Marketing Awards winners announced

The winners of the Routes Africa 2018 Marketing Awards have been revealed, with Cape Town Air Access the overall winner through to the final at World Routes in Guangzhou.

FIA2018: Rockwell Collins recognised by Airbus as a top performer for avionics support

Rockwell Collins has been honoured with a Customer Services Award for its avionics service by Airbus and its customer airlines at a special ceremony at the Farnborough Air Show held yesterday.

FIA2018: Africair signs PA for first Bell 407GXi in Africa

Bell Helicopter, a Textron company, has announced that Africair has signed a purchase agreement for the first Bell 407GXi in Africa.

Air Partner lion relocation flight is a roaring success

Air Partner, a aviation services group, was recently called upon to assist in the successful relocation of a lion on behalf of the Born Free Foundation.

Ethiopian Airlines selected as Dowty Propellersí authorised repair facility for Bombardier Q400s

Dowty Propellers has announced an agreement establishing Ethiopian Airlines as an authorised repair and overhaul facility in Africa for propellers on Bombardier Q400 regional airliners.

TAA SK0902311218
See us at
AirCargoAFA_BT220318210219AAD2018 BTAviationAfrica_BT0607280219GroundHandling BT2205130918